Ryan Air: The Alaska Bash

The Alaska Bash – launching the “old” Ryan Air
Arctic Transportation Services is one of Alaska’s largest and oldest continuously operating Bush air carriers in Alaska. For 10 years, the company has operated as Arctic Transportation Services, but for more than four decades it ran the business under its family name Ryan Air. The company decided to honor its heritage by renaming itself Ryan Air.

The challenge: How do we create an event so compelling, so exciting, that people will fly in from the Bush to attend?

We developed a concept that echoed Ryan Air’s mission to improve the quality of life in Bush Alaska by celebrating the people of Bush Alaska - The Alaska Bash: Celebrating the Toughest People on Earth.

Instead of making the party all about ATS, we made the party all about the attendees. This strategy worked, with over 200 guests to the event. The guests enjoyed the event so much that when the new name was announced there was a standing ovation.