Prosperity Alaska: Awareness and Membership Drive
Prosperity Alaska is a non-profit organization dedicated to educating Alaskans on economic and fiscal issues facing the state, with a focus on natural resource development, business and industry taxation and state fiscal policy.
A team assembled from AadlandFlint, consisting of strategic, creative and online development experts worked under the tight timeline of three weeks to brand, message and launch a combination traditional media and online campaign that consisted of the following tactics:
· Online Flash Banner Ads
· Grass-Roots Effort Online Form
· Variable Print Direct Mail Postcards
· Personalized URL Websites
Within the first month of the campaign launch, prosperityalaska.org received a 200% increase in site traffic, and a 40% increase in the second month. Five percent of postcard recipients logged onto their personalized landing page (national average is 1-2%).
A team assembled from AadlandFlint, consisting of strategic, creative and online development experts worked under the tight timeline of three weeks to brand, message and launch a combination traditional media and online campaign that consisted of the following tactics:
· Online Flash Banner Ads
· Grass-Roots Effort Online Form
· Variable Print Direct Mail Postcards
· Personalized URL Websites
Within the first month of the campaign launch, prosperityalaska.org received a 200% increase in site traffic, and a 40% increase in the second month. Five percent of postcard recipients logged onto their personalized landing page (national average is 1-2%).
