Radco: The Man Spa
Women have spas and stylists. Men have, well, a huge fear of being caught at a spa or stylist. So we created a place where guys (and their trucks) could feel comfortable accessorizing: the Man Spa.
We rigged up some bucket seats to sit on, threw a few bean burritos in the microwave, and developed an exclusively Radco experience—one that gave the client a new format for customer engagement and a decisively direct product message:
When your truck looks good, you look good.
This, combined with a PR package chock-full of spa essentials (like Funyuns®), lead to extensive earned media in Radco’s largest market.
We rigged up some bucket seats to sit on, threw a few bean burritos in the microwave, and developed an exclusively Radco experience—one that gave the client a new format for customer engagement and a decisively direct product message:
When your truck looks good, you look good.
This, combined with a PR package chock-full of spa essentials (like Funyuns®), lead to extensive earned media in Radco’s largest market.
