Bobcat: 50th Anniversary
For 50 years, Bobcat has revolutionized the industry with innovative equipment that saves time and effort on farms, construction sites, landscaping projects and industrial sites around the world. To mark this incredible milestone in 2008, we launched a concept that summarized what Bobcat has always done – break through the obstacles on tough jobs.
"50 Years Unleashed" got to the heart it means to work with Bobcat equipment: the operator gains freedom to work the way he or she wants. We developed an anniversary icon that was used on communications and merchandise. We created materials, messaging and graphics for numerous events and promotions throughout the year, including a 25-stop dealership road tour across North America. It was a fitting tribute for an American icon. The company's accomplishments were significant enough to interest the Smithsonian’s National Museum of American History, which recently acquired 56 cubic feet of records from Bobcat Company.
"50 Years Unleashed" got to the heart it means to work with Bobcat equipment: the operator gains freedom to work the way he or she wants. We developed an anniversary icon that was used on communications and merchandise. We created materials, messaging and graphics for numerous events and promotions throughout the year, including a 25-stop dealership road tour across North America. It was a fitting tribute for an American icon. The company's accomplishments were significant enough to interest the Smithsonian’s National Museum of American History, which recently acquired 56 cubic feet of records from Bobcat Company.
