Flint Group expands digital strategy capabilities
(Fargo, ND) – Josh Lysne has joined the Flint Group as a digital strategist, expanding the group’s capabilities to help clients more fully utilize the rapidly evolving spectrum of online marketing channels. Lysne will work with clients in all Flint locations to develop customized digital solutions designed to more effectively and efficiently reach today’s increasingly fragmented target audiences.
With more than 11 years of online marketing experience, Lysne has led digital projects for numerous businesses in an array of industries. He has extensive experience in all things digital, including website development, e-mail, online media, paid search campaigns, consumer generated content, and online custom partnerships.
Prior to joining the Flint Group, Josh was associate director of project management with MRM Worldwide, where he had oversight responsibilities for the project management team as well as the day-to-day management of projects and new business support. He oversaw work on more than 100 national online media campaigns as well as customized online solutions, including social networking sites, blogs, and other digital strategies for a variety of clients, including General Mills, Nestle, HR Block, Purina, Ameriprise, National City Bank, Wells Fargo, Target, Carlson Companies and Fingherhut.
“Josh adds a new dimension to the online solutions we bring to our clients,” said Roger Reierson, President and CEO of the Flint Group. “With him at the table, our team has a strengthened ability to explore much deeper, expandable digital strategies as part of an integrated planning process, and when it makes sense, go well beyond standard online tactics.
“As the digital landscape becomes more crowded, our clients need a partner that can help them utilize rich media in ways that are more engaging and more interactive. Josh has the experience, expertise and industry relationships to help our clients identify solutions that will not only drive sales, but build brands, establish new relationships and create new opportunities.”
“Businesses need to know where their customers are consuming media,” says Lysne, “and many of them are online or mobile. I’ll be working with Flint Group clients to explore more comprehensive, strategic and creative uses of digital technologies and to bring a new, more precise level of targeting and measurement to their online campaigns. And we’ll be leveraging the targeting capabilities of the larger portals and publishers to increase the options for online media campaigns.”
Lysne has a Bachelor of Arts degree in communications from Concordia College in Moorhead, Minnesota.
A network of full-service communications agencies and partners specializing in marketing, advertising, interactive, public relations and growth strategy, the Flint Group includes Flint Communications, Fargo, N.D., HatlingFlint, St. Cloud, Minn., SimmonsFlint, Grand Forks, N.D., WestmorelandFlint, Duluth, Minn., AadlandFlint, Anchorage, Alaska, and Flint Interactive, with staff in all locations. Other interests include: AdFarm, an agency dedicated to agricultural communications, with offices in Fargo, N.D., Kansas City, Mo., Calgary, Alberta, and Guelph, Ontario; Media Productions, a Fargo-based, full-service audio, video, film, photography and live-event company, and Praxis Strategy Group, a nationally recognized research and economic strategy company, with locations in Fargo, Grand Forks and Duluth.
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